In the light of growing demand for new housing in already high-demand areas, Altarea has decided to develop more properties in order to win further market shares. The Group is currently the second largest residential property developer in France, and its long-term objective is to sell 15,000 units per year.
The residential brands of the group :
In order to achieve this, the Group is implementing a geographical development strategy with a view to holding strong positions in the most dynamic gateway cities.
The strategy is both multi-brand, and multi-product, to cover all residential pathways (entry level to high-end and serviced residences), and all buyer categories (first-time buyers, investors etc.) as well as meeting the expectations of local authorities (secured prices, social housing etc.).
Altarea is now the N° 1 business property developer in France. The Group has developed a unique model with which to operate with limited risk on the business property market in a highly signiﬁcant way, through two complementary activities:
- property development for external customers (investors and users) and for its own investment projects, using VEFA & BEFA off-plan sales contracts and PDA contracts, and to a lesser extent as a service provider (delegated project management);
- development of and investment in redevelopment assets with a view to selling them.
Business Property must adapt to new uses and employees’ expectations in the area of quality of life in the work place (collaborative work, attractive areas inspired by residential codes). In order to guarantee the value of its project over time, Altarea has decided to prioritise central locations that are hyper-connected and open to the city.
In 2017 it also extended its skills to a new asset class, i.e. logistics platforms.
Since it was founded, Altarea has positioned itself as a retail developer, buyer and seller by targeting the best-performing formats, which include large popular destination shopping centres, travel retail at stations, retail parks and convenience retail stores as part of large mixed-use projects.
The Group’s pipeline is therefore broken down into projects for new shopping centres or expansions of existing facilities (including a growing proportion of retail outlets in railway stations), plus retail projects developed as part of large mixed-use projects.
At the end of June 2019, the Group’s portfolio stood at €4.8 billion including transfer duties (€3.2 billion Group share) for 40 assets.
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Large mixed-use projects
This market segment has seen high momentum in line with the metropolisation of regions. Its projects cover all asset classes including residential, retail, public facilities, hotels, serviced residences, offices, etc. to create new districts within cities.
The gathering of populations, businesses and wealth within large metropolitan areas is a complex phenomenon that is recasting regional geography. Their property infrastructure is becoming outdated and needs to be reshaped to meet the challenges of growing population density.
Thanks to its unique real estate skills platform, Altarea has become the French leader in large mixed-use projects. As at 30 June 2019, the Group was managing 11 major mixed-use projects representing potential value of approximately €3.5 billion (covering 920,000 m² and more than 9000 housing units).
The Altarea and Crédit Agricole Assurances groups have joined forces to offer a new type of serviced residence under the Cogedim Club brand, to meet the new expectations of senior citizens. Cogedim Club is aimed at independent senior citizens and delivers a concept that combines security with personalised services designed to meet the needs of residents.
Cogedim Club residences are located in city centres and offer high-quality services at market prices.
Cogedim Club Strategy :
- Step up the pace of growth in Cogedim Club serviced residences for seniors in all regions, opting for high-quality locations;
- Offer a new way of life in a comfortable and peaceful environment, with a range of social opportunities, physical activities and mental stimulation, to help protect the independence of older residents;
- Improve the physical and emotional security of senior citizens on the one hand with services designed to reduce the hassle of everyday life, and on the other with personalised, close and caring support.
Faced with the growing need for efficiency and yield for businesses in the industrial and logistics sectors, Pitch Promotion provides a solution geared to their needs, delivering buildings that take account of the thinking behind modern forms of distribution.
The logistics platforms set up by Pitch Promotion comply with the strictest international regulations and standards, and also meet the requirements of sustainable development and high grades of environmental quality. They are fitted with innovative and functional equipment.
Pitch Promotion has developed a unique concept of business parks, a growth driver for SMEs, located within secured areas on the outskirts of towns and cities.
Thanks to the extreme flexibility of installations and the very many options for bespoke development, these business parks are compatible with several successive users and consequently promise high profitability for investors.
As a token of sustainability, each programme complies with all applicable international standards.
Responsive and pragmatic, we provide a comprehensive service ranging from site search to building construction, from financial structuring to commercialisation and management.